MILFORD, CT (May 3, 2007) – The SUBWAY® Restaurants chain, which has long been committed to promoting healthier eating among children and adults, has partnered with boxing great Oscar De La Hoya (38-4-0 with 30 KOs) to help spread the buzz about leading a healthy and active lifestyle in conjunction with the much anticipated title fight with unbeaten Floyd Mayweather, Jr. to take place Saturday, May 5th at the MGM Grand in Las Vegas.
The promotion offers fans an opportunity to gain unique insight from a championship fighter preparing for a major world class bout, through an online journal, where De La Hoya shares his thoughts both prior to and directly following Saturday’s main event.
In addition to these entries, fans can also view a photo gallery of De La Hoya, including past fights, as well as still photos of his match-up with Mayweather. The site will also feature an exclusive video unveiled earlier this week, entitled “Heart of a Champion” showcasing De La Hoya’s physical and emotional training leading up to one of boxing’s biggest match ups of all time.
“We are excited to be working with one of the world’s most prominent sports figures to help spread the Subway buzz,” said Tony Pace, CMO, SFAFT. “Oscar De La Hoya is a true champion – both in the ring and out, and we are thrilled to have him in our corner.”
For more information on the please visit: http://www.subwayfreshbuzz.com/de_la_hoya/index.asp
